What is Fair Trade?

Change The World, One Cup at a Time.

Coffee is the most heavily traded commodity in the world after petroleum.  Yet most coffee growers – Small family farmers – have been left behind by this boom and can barely afford their basic needs.  The availability of high quality coffees that you enjoy and these farmers proudly produce is being threatened, just as these families are threatened with losing their livelihoods. The “Fair Trade” movement has been established in an effort to sustain the high quality of specialty coffees and sustain the livelihoods of these small producers.

As an alternative to business-as-usual, Fair Trade:

•  Pays farmers a decent, living wage for their harvest
•  Creates direct trade links to farmers and their cooperatives
•  Provides the farmers access to affordable credit, helping them stay out of debt to local loan sharks
•  Promotes sustainable practices, such as organic farming,  that help protect the environment and the high quality coffee products that you prefer.

Each of Vienna Coffee’s certified coffees promote sustainability in three important ways. Modern (since the ‘70s) coffee growing practices have caused soil erosion and severe damage to the environment throughout the coffee growing regions. International certifying agencies confirm that these beans are from producers that embrace traditional, sustainable Certified Organic practices in every step of production. Certification as Fair Trade coffee is verification that the Fair Trade principles described above are followed. Finally, the Shade Grown designation assures that the coffee was grown in the shade of a taller forest canopy, which provides habitat for wildlife such as songbirds. See our website at www.viennacoffeecompany.com to buy Fair Trade Certified Coffee.

“Thanks to Fair Trade we have a seed of hope in our lives.” – Jose Luis Castillo Vasquez, supported Las Colinas cooperative, El Salvador, and father of six



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